Familiarizes College Students with Global Marketing and the Global Business Environment – Marking the 20th anniversary of this series of textbooks, this Global Marketing 9th global edition (PDF) by Keegan and Green builds on the tradition and successes of previous editions. Its strategic and environmental approach outlines the major dimensions
Practical, easy to read textbook with a managerial approach to operations management Operations Management: Processes and Supply Chains 12th edition (PDF) provides college students with a comprehensive framework for addressing operational process and supply chain issues and uses a very systemized approach while focusing on issues of current interest. The
Since its publication Human Behavior in the Social Environment: A Social Systems Approach 6th edition (PDF), several generations of students have successfully used this classic textbook, which takes a social systems approach to human behavior. This systems approach is still widely accepted in the human services disciplines, including education, social
Mariella Hoefnagels‘ passion as a classroom instructor is evident in Biology: Concepts and Investigations 4th edition (PDF), an introductory biology etextbook written to explain the general concepts of biology at a level of detail that allows science students to understand concepts, rather than memorize details. New digital resources, tutorial animations
Current Diagnosis and Treatment Surgery, 14th Edition, (PDF) provides evidence-based, point-of-care information on 1000 diseases and disorders most regularly treated by surgeons Detailed treatment algorithms Over 600 photographs and illustrations NEW! Chapter-ending multiple-choice questions A wonderful review for the USMLE and shelf exams Revised throughout with the latest research and