Category: Non Fiction

Financial Statement Analysis 11th edition, emphasizes effective decision making and business analysis by investors, managers, analysts, and other stakeholders of the company. It continues to set the standard in showing college students the keys to effective financial statement analysis. The PDF book is set up in a 3 part framework

An overview of communication that balances social and individual factors – Human Communication in Society 5th edition (PDF) presents a lively overview of the discipline that engages college students in exploring the implications of communication in their everyday lives. Providing a balance between application and theory, authors Jess Alberts, Judith

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

Colander’s Microeconomics 10e (PDF) is specifically designed to help today’s students succeed in the principles of microeconomics course and grasp economic concepts they can apply in their daily lives. Colander’s trademark colloquial approach focuses on modern economics, institutions, history, and modeling, and is organized around learning objectives to make it

Bernard Rosner’s Fundamentals Of Biostatistics 8th Edition (PDF) is a practical introduction to the techniques, methods, and computation of statistics with human subjects. It prepares college students for their future courses and careers by introducing the statistical methods most often used in the medical literature. Dr. Rosner minimizes the amount