Category: Non Fiction

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

How do many categories of people come to be seen as “different”? What does difference mean at the level of the individual, social institutions, or society? How does being “different” affect people’s lives? What difference does “difference” make? The Meaning of Difference: American Constructions of Race and Ethnicity, Sex and

Fundamentals of Structural Engineering 2nd edition (PDF) is an updated etextbook which provides a balanced, seamless treatment of both classic, analytic methods and contemporary, computer-based techniques for conceptualizing and designing a structure. New to the 2nd edition are treatments of geometrically nonlinear analysis and limit analysis based on nonlinear inelastic analysis.

Tim Ferriss had it right: you can succeed with virtual assistants to avoid the grind of eighty-hour workweeks. Ferriss was ahead of his time in forecasting how entrepreneurs would work today and we have learned that the benefits of the gig economy now extend to business owners and employees. You

This ebook, Model-Based System Architecture (PDF) combines the emerging discipline of systems architecting with model-based approaches using SysML. The early chapters of the ebook provide the fundamentals of systems architecture; discussing what systems architecting entails and how it benefits systems engineering. Model-based systems engineering is then defined, and its capabilities