Category: Non Fiction

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Elementary Linear Algebra 8th edition‘s careful, clear, and concise presentation of material helps you fully understand how mathematics works. The best-selling author balances theory with real examples, great applications, and geometric intuition for a complete, step-by-step learning system. To engage you in the material, a new design highlights the relevance

In his classic work Anarchy, State and Utopia, Robert Nozick asked his readers to imagine being permanently plugged into a ‘machine that would give you any experience you desired’. He speculated that, in spite of the many obvious attractions of such a prospect, most people would choose against passing the

Advanced Nutrition and Human Metabolism, 8th Edition, (PDF) is innovative, relevant, and designed to maximize clarity of essential concepts. This longtime best-seller provides its content in a student-friendly way. With new art, new figures, and key updates throughout, the 8th edition continues to establish the standard for the course through

The essential reference tool for the innovative science of evolutionary psychology Why is the mind made the way it is? How does input from the environment cooperate with the mind to produce behavior? These are the big, one-sided questions that the field of evolutionary psychology pursues to explore. The Handbook