Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps
Pediatric epidemiology differs significantly from general epidemiology especially when it comes to societal, ethical developmental aspects. Pediatric Epidemiology (PDF) addresses biological considerations and legal and ethical questions in dealing with pediatric and adolescent populations. Classic topics, like how to recruit representative samples, how to deal with confounding variables, and how
The best-selling C++ How to Program, Global 10th Edition, (PDF) is accessible to readers with little or no programming experience, yet complete enough for the professional programmer. The Deitels’ signature live-code approach offers the concepts in the background of full working programs followed by sample executions. The early objects approach
Exploring Writing, 4th Edition, (PDF) focuses on writing skills and processes. By stating a set of four skills for effective writing, Exploring Writing: Paragraphs and Essays motivates new writers to see writing as a skill that can be learned and a process that must be studied. The four skills, or
Examining the intersection of music, neuroscience, and psychology Music, Thought, and Feeling, 2e (PDF) surveys the quickly growing field of music cognition and explores its most interesting questions. Supposing minimal background in music or psychology, the ebook begins with an overview of the major theories on how and when music