The #1 introduction to mass communication textbook, Media and Culture: Mass Communication in a Digital Age 12th Edition (PDF), is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the #metoo movement, the use and abuse of social media platforms,
Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily
Private Security and the Law, 5th Edition, is a singular resource that provides the most comprehensive analysis of practices in the security industry with respect to law, licensure, regulation, and constitutional questions of case and statutory authority. The PDF ebook begins with a historical background of the security industry, regulations
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There is a proverb that “hand surgery without a tourniquet is like repairing a clock in a barrel full of dark ink.” Operating minus a sound fundamental knowledge of anatomy can be matched to “stirring around in the soup.” Classic anatomy instruction includes only a fraction of the area of