Category: Non Fiction

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

A classic textbook for future counselors, now updated and expanded to improve its usefulness and pertinence for practicing counselors. Since its first publication in 1988, Assessment Procedures for Counselors and Helping Professionals, 9th edition, (PDF) has become a classic among assessment textbooks designed specifically for aspiring counselors. Now in its 9th

Medical Physiology: Principles for Clinical Medicine, 5th edition, (PDF) richly presents the physiology knowledge necessary for clinical practice. Along with the latest information on how the human body reacts to external and internal changes, the textbook provides a deep understanding of how physiologic systems coordinate to maintain optimal health. Emphasizing

Lehninger’s Principles of Biochemistry 7th edition (PDF) is No. 1 bestseller for the introductory biochemistry course because it brings clarity and coherence to an often unwieldy discipline, offering a thoroughly updated survey of biochemistry’s definitive discoveries, enduring principles, and groundbreaking new advances with each edition. This updated Seventh Edition maintains

The science and practice of training and development is continually progressing. Managing Performance Through Training and Development 7th Canadian edition (PDF) reflects many of these signs of progress, like the increasing use of technology, training-on-demand, blended approaches to training delivery, and just-in-time learning, new paradigms of training evaluation, and techniques