Category: Non Fiction

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Through prior editions, Peter O’Neil has made hard engineering mathematics topics accessible to thousands of students by focusing on visuals, several examples, and interesting mathematical models. Now, Peter O’Neil‘s Advanced Engineering Mathematics, 7th Edition, (PDF) includes revised examples and problems in addition to newly added content that has been fine-tuned

Psychological Testing: Principles, Applications and Issues, 9th Edition, (PDF), explains the fundamentals of psychological testing, their vital applications, and the controversies that arise from those applications in clinical, education, medical, industrial and legal settings. Kaplan and Saccuzzo’s engaging and thorough text shows how psychological tests are built and used, both

Basic knowledge of radiology is essential for medical students regardless of the specialty they plan to enter. Hospital patients increasingly undergo some form of imaging, ranging from plain film through to CT and MRI. As technologies and techniques advance and radiology grows in scope, medical school curricula are reflecting its

Information Privacy Engineering and Privacy by Design: Understanding Privacy Threats, Technology, and Regulations Based on Standards and Best Practices is the Comprehensive Guide to Engineering and Implementing Privacy Best Practices As systems grow more complex and cybersecurity attacks more unfaltering, safeguarding privacy is ever more challenging. Organizations are increasingly responding