Category: Non Fiction

An overview of communication that balances social and individual factors – Human Communication in Society 5th edition (PDF) presents a lively overview of the discipline that engages college students in exploring the implications of communication in their everyday lives. Providing a balance between application and theory, authors Jess Alberts, Judith

Silicon photonics uses chip-making techniques to fabricate photonic circuits. The emerging technology is coming to market at a time of momentous change. The need of the Internet content providers to keep scaling their data centers is becoming increasingly challenging, the chip industry is facing a future without Moore’s law, while

Accurate drug calculations start here! Clinical Calculations: With Applications to General and Specialty Areas, 8th Edition (PDF) covers all four major drug calculation methods — formula, ratio & proportion, fractional equation, and dimensional analysis. It also includes practice problems not only for general care but also for specialty areas such

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Transnational Security Cooperation in the Mediterranean (PDF) draws together think tank experts and academics to study the revised European Neighborhood Policy (ENP) and EU Global Strategy (EUGS) towards the Southern Neighborhood, in the background of the Arab Uprisings and conflict, counter-terrorism cooperation, energy developments in the Eastern Mediterranean, the Mediterranean