Category: Non Fiction

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Structured around the latest CACREP standards, Counseling Theory: Guiding Reflective Practice (PDF), by Naijian Zhang and Richard D. Parsons, presents theory as an important component to both professional practice and counselor identity formation. Drawing on the assistance of current practitioners, the textbook uses both cutting-edge and classical theoretical models of

Brooks’ Financial Management: Core Concepts, 3rd Global Edition, (PDF) is the perfect source material for non-finance majors seeking to learn the main elements of financial operations. The textbook stresses the students’ ability to understand complex financial concepts by centering its material around three main learning skills: using tools, making connections,

This user-friendly ebook by Patricia Leavy, Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches (PDF) provides a step-by-step guide to using the five major approaches to research design: qualitative, quantitative, arts-based, mixed methods, and community-based participatory research. Chapters on every approach follow a unique format–they present

This product only contains Corporate Financial Management 6th edition’s testbank, instructor manual and powerpoint presentation slides. The ebook is NOT included in this, however, it is available for sale separately. About the eBook This highly respected textbook, Arnold’s Corporate Financial Management, 6e is comprehensive yet very accessible, with real-world case