Category: Textbooks

Marketing: The Core 8th edition (PDF) is a more brief 18-chapter version of Kerin/Hartley’s Marketing 13th edition (also available with us. See related products), the most robust and rigorous program on the market. Marketing: The Core 8e also continues to demonstrate the authors’ commitment to leadership, engagement, and innovation: Engagement

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

The latest edition of this lively introduction, titled Social Psychology 8th Edition (PDF) by Hogg and Vaughan, places social psychology in a contemporary, real-world context and explores cutting-edge, new research as well as bringing classic theories to life. Thoroughly revised to enhance accessibility, and updated to include over 250 new references,

For non-majors biology courses Biology: Science for Life with Physiology 6th Edition (PDF) weaves a compelling storyline throughout every chapter to grab student attention through the exploration of high-interest topics like genetic testing, global warming, and the Zika virus. The authors return to the storyline repeatedly using it as the

More than one million readers make Understanding Nutrition 14th edition (PDF) the best-selling introductory nutrition ebook on the market today! Now in its 14th Edition, this ebook maintains the quality and support that discerning readers demand in nutrition science and applications that are ideal at introductory levels. Updated and new