Category: Textbooks

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

Accessible and comprehensive, Political Ideologies, 12th Edition, (PDF) follows the evolution of political thought for more than 300 years. Organized chronologically, this ebook examines every major ideology within a historical, political, economic, and social context. Leon Baradat’s dexterous prose is joined by John Phillips’ skillful updating to make sure that

Learn the basics of materials design with this all-inclusive approach to the basics in the field The study of materials science is an important part of curricula at universities worldwide. This textbook is constructed to serve college students at a fundamental level, positioning materials design as a mandatory aspect of

Diagnostic Teaching of Reading 7th edition (PDF), by renowned author Barbara J. Walker, is the ideal resource for in-service and pre-service educators, including literacy coaches, instructors, reading specialists, school psychologists, teachers, special education teachers, and Title I teachers. In it they see how to use a variety of assessment and

Now in a fully revised and updated 2nd edition, editing and written by leading experts in the field, this comprehensive and practical textbook, Diabetes and Exercise: From Pathophysiology to Clinical Implementation brings together the latest guidelines and recommendations on the benefits of exercise and physical activity in the management of