Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

The Basic Guide to Medical Emergencies in the Dental Practice 2nd edition (PDF) is a must-have ebook for all dental care professionals and general dentists. Written in a clean, clear and accessible style, this second edition has been fully revised and updated in line with the latest guidelines. Chapters cover

Probability with R: An Introduction with Computer Science Applications 2e provides a comprehensive introduction to probability with an emphasis on computing-related applications This self-contained new and extended Probability with R: An Introduction with Computer Science Applications 2nd edition (PDF) outlines the first course in probability applied to computer-related disciplines. As

The Gap Between Weather and Climate Forecasting: Sub-seasonal to Seasonal Prediction (PDF) is an ideal reference for practitioners and researchers across the range of disciplines involved in the modeling, science, forecasting and application of this new frontier in sub-seasonal to seasonal (S2S) prediction. It provides an accessible, yet rigorous, introduction

Cosmeceuticals and Active Cosmetics, 3rd Edition, (PDF) discusses the science of about two dozen cosmeceuticals used today. This 3rd edition offers ample evidence on specific cosmeceutical substances, their classes of use, skin conditions for which they are used, and points of interest arising from other considerations, like toxicology and manufacturing.