Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

The Aqueous Chemistry of Polonium and the Practical Application of its Thermochemistry, (PDF) offers a thermochemical database and derived pH-potential diagrams to provide readers a better understanding of polonium behavior. The ebook provides an introduction to polonium and its physical and chemical properties, in addition to a detailed overview of

This new Financial Management of Health Care Organizations, 4th Edition, (PDF) provides an introduction to the most-used techniques and tools of health care financial management, including health care accounting and financial statements; managing cash, making major capital investments; billings and collections; determining cost and using cost information in decision-making; performance and

Siegel’s Practical Business Statistics 7th Edition, (PDF) provides a conceptual, realistic, and matter-of-fact approach to managerial statistics that carefully maintains, but does not overemphasize mathematical correctness. The ebook provides deep understanding of how to learn from data and how to deal with uncertainty while promoting the use of practical computer

The approach used by Hoyle, Schaefer, and Doupnik in the new Advanced Accounting 12th edition (PDF) allows students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this etextbook, accounting students gain a well-balanced appreciation of the