Category: Textbooks

Introduction to Chemical Engineering Thermodynamics, 8th edition, (PDF) presents comprehensive coverage of the subject of thermodynamics from a chemical engineering viewpoint. The ebook provides a thorough exposition of the principles of thermodynamics and details their application to chemical processes. The content is structured to alternate between the development of thermodynamic

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

The media sector is in the grip of a massive revolution. Revolutionary new technologies force companies in industries ranging from broadcasting to book publishing to drastically reimagine their business models or risk being left in the dust. At the same time, people with the next big idea are eager to

Health Care Market Strategy: From Planning to Action, 5th Edition, (PDF) a standard reference for nearly twenty years, bridges the gap between marketing implementation and theory by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses

Saunders and Cornett’s Financial Institutions Management: A Risk Management Approach, 9th edition (PDF) provides an innovative approach that focuses on managing risk and returns in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are