Category: Textbooks

Written for any readers interested in better harnessing philosophy’s real value, this ebook covers an extensive range of fundamental philosophical problems and specific intellectual techniques for addressing those problems. In Introducing Philosophy: God, Mind, World, and Logic, (PDF), Neil Tennant helps any student in pursuit of a ‘big picture’ to

This ebook Love and Intimacy in Online Cross-Cultural Relationships: The Power of Imagination (PDF) challenges assumptions about the motivations that drive women from relatively poor, developing countries to use intermarriage dating sites to find partners from relatively wealthy, developed countries. It is generally assumed that economic deprivation or economic opportunities

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Unlike customary accounting manuals or those aimed more generally at small business operators, Financial Management for Technology Start-Ups, (ePub) focuses on what is important in financial terms for innovation-focused and technology-based entrepreneurial businesses. Including a simple yet effective ‘Start-Up Financial Control Loop’ and ‘Tech Start-Up Tracker,’ Financial Management for Technology Start-Ups:

Introductory Statistics, 4th Edition, (PDF) reviews statistical concepts and techniques in a way that will teach students not only how and when to use the statistical procedures developed, but also how to comprehend why these procedures should be used. The text’s main merits are the clarity of presentation, contemporary examples,