Category: Textbooks

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

The College Algebra series by Lial, Hornsby, Schneider, and Daniels merges the experience of master teachers to assist college students to develop the balance of analytical skills and conceptual understanding needed to succeed in mathematics. With Trigonometry, 12th Edition, (PDF), the authors respond to the challenges of new classroom models

John Bird’s Mathematics Pocket Book for Engineers and Scientists, 5th edition, (PDF) is a versatile and practical reference source. This compendium of essential formulae, tables, definitions, and general information offers the mathematical information required by engineering students, scientists, technicians,  and professionals in day-to-day engineering practice. Its layout has been changed

This handy pocket ebook brings together a plethora of useful information that architects need on everyday basis – on-site or in the studio. It provides clear guidance and indispensable detail on a wide range of issues, from planning policy through environmental design to abiding by Building Regulations, from structural and

Full of expert guidance on leadership and management, this unique ebook, Management and Leadership in Social Work: A Competency-Based Approach (PDF) is geared specifically to the needs of social work administrators, educators, and practitioners in both agency and academic settings. The contents are fully comprehensive and encompass both theoretical approaches