Category: Textbooks

Drawing on examples from popular media and journals, expert author Beth Morling inspires a love of her subject in Research Methods in Psychology: Evaluating a World of Information 3rd edition (PDF) by emphasizing its relevance. Yes, college students learn how to design research studies but they also see the value

Understanding Business Valuation, 5th Edition, (PDF), simplifies a complex and technical area of practice with real-world experience and examples. Expert author Gary Trugman’s informal, easy-to-read style, includes all the bases in the various valuation approaches, techniques, and methods. Author note boxes throughout the publication draw on Trugman’s expert, practical experience

The media sector is in the grip of a massive revolution. Revolutionary new technologies force companies in industries ranging from broadcasting to book publishing to drastically reimagine their business models or risk being left in the dust. At the same time, people with the next big idea are eager to

Statistical science as organized in formal academic departments is comparatively new. With a few exclusions, most Statistics and Biostatistics departments have been created within the past 60 years. Strength in Numbers: The Rising of Academic Statistics Departments in the U. S. (PDF) consists of a set of memoirs, one for every

The classic textbook, Lange Clinical Neurology 10th edition (PDF) that covers both the clinical and basic aspects of neurology – updated with the latest therapeutic advances Since 1989, Lange Clinical Neurology 10e has helped residents, medical students, and clinicians understand the link between basic neuroscience and current approaches in treatment and