Category: Textbooks

The economic concepts presented in Managerial Economics 14th edition (PDF) show you how to use common sense to solve managerial problems and understand business. This innovative textbook helps you sharpen your economic intuition. With its unique integrative approach, the e-textbook demonstrates that important business decisions are interdisciplinary, illustrating how different

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Treating Opioid Addiction (PDF) addresses opioids and opioid use disorders from epidemiological, clinical, and public health perspectives. It includes detailed information on the nature of opioids, their effects on the human body and brain, prevention, and treatment of opioid addiction. Different from other texts, the first section of this volume

Interpersonal Communication: Competence and Contexts, 2nd edition, PDF prepares college students to communicate successfully in today’s fast-paced and complex society through the implementation of a unique competence-building model. This highly readable textbook provides the concepts, theories,and applications in a pedagogically sound format based on a model of communication competence made

Introduction to Physical Anthropology, 2013-2014 Edition, (PDF), continues to provide the most up-to-date, balanced, and thorough introduction to the field, integrating an engaging writing style and compelling visual content to bring the learning of physical anthropology to life for today’s anthropology students. With an emphasis on the big picture of