Category: Textbooks

Louise Brigham and the Early History of Sustainable Furniture Design (PDF) reveals how Brigham forged a singular career for herself that incorporated working in the American and European settlement movements, publishing a book of box furniture designs, running carpentry workshops in New York, and founding a company that provided some

Growing and Managing Foreign Purchasing (PDF) compares the fundamental skillset of domestic purchasing to that of global purchasing. It provides a comprehensive blueprint and best practices guide for avoiding costly mistakes and enhancing purchasing effectiveness. It also details supply chain globalization effects on freight, logistics, managing foreign suppliers, customs issues,

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Comprehensive, practical, and highly illustrated, Atlas of Reconstructive Breast Surgery (PDF) emphasizes exclusively on non-cosmetic procedures performed due to accidents, cancer, or congenital disabilities of the breast. Covering both implant-based and autologous reconstruction techniques, this uniquely concise reference provides step-by-step visual guidance on treating dysfunctional areas and repairing imperfections to fix

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around