Category: Textbooks

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, 2nd edition (PDF) Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Instagram, Facebook, LinkedIn, YouTube, Snapchat, and Pinterest, this ebook explores and analyzes journalism, public relations, broadcasting,

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Fundamentals of Engineering Economic Analysis, 2nd edition, (PDF) offers streamlined topical coverage with a modern and pedagogically-rich presentation. This ebook features a wealth of real-world vignettes to strengthen how college students will use economics in their future careers in addition to driving student motivation and interest. An educational approach integrated

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Concepts of Genetics, 11th Edition (global) emphasizes the fundamental ideas of genes and genetics, while exploring modern techniques and applications of genetic analysis. The best-selling etextbook has a strong problem-solving approach, and this 11th global edition has been extensively updated with relevant, cutting-edge coverage of emerging topics in genetics. Plus