Category: Textbooks

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Punishment, like all complex human institutions, tends to change as ways of thinking go in and out of fashion or norms. Political, normative, psychological, social, and legal ideas concerning punishment have changed drastically over time, and especially in the most recent decades. Why Punish? How Much? eBook collects essays from

This ebook Developing Masterful Management Skills for International Business (PDF) by Thomas Cook focuses on the new challenges created for managers by the recent recession. Executives need to learn new skills and run companies delivering results under an entirely new set of conditions and working environments. This ebook analyzes these

This revision of the Fundamentals of Organizational Behaviour presents all the important topics in Organizational Behavior in a concise and readable format. Fundamentals of Organizational Behaviour, 3rd Canadian Edition, (PDF) takes a practical, outcomes-based approach, implementing organizational behaviour concepts to both modern organizations and everyday life. Reviews “Anyone looking for

IT Essentials v7 Companion Guide (ePub/PDF) supports the Cisco Networking Academy IT Essentials version 7 course. The course is designed for Cisco Networking Academy students who want to pursue careers in IT and learn how computers work, how to assemble computers, and how to safely and securely troubleshoot software and