Category: Textbooks

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

Understanding that a global humanities course is taught in many varying ways, Dr. Gloria Fiero redefines the discipline for great flexibility with The Humanistic Tradition: The First Civilizations and the Classical Legacy 7th edition (PDF). Enhanced by McGraw-Hill’s LearnSmart® and SmartBook®, (not included in this sale), Dr. Fiero delivers a

Kimmel’s Survey of Accounting, 1st Edition, (PDF) offers a simple and practical introduction to financial and managerial accounting. It describes accounting concepts without the use of debits and credits while stressing the importance of financial statements and decision making. The emphasis on financial statements begins in the first two chapters

The past two years have been anything but “politics as usual” in the United States. By The People 3rd Edition brief (PDF) reflects the dynamism of American government and politics with new learning and teaching tools that prepare students to THINK, ENGAGE, and DEBATE now more than ever before. In

Cutnell and Johnson has been the #1 textbook in the algebra-based physics market for almost 20 years. Cutnell and Johnson’s PHYSICS 9e (PDF) continues that tradition by providing superior support college students need to facilitate a deeper level of conceptual understanding, improve their reasoning skills and see the relevance of