Category: Textbooks

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Ice Mechanics for Geophysical and Civil Engineering Applications, (PDF) offers the tools and concepts of ice mechanics, along with examples of their application in the fields of glaciology, civil engineering, and climate research in cold regions. It begins with an account of the most important physical properties of sea and

This ebook Design Education Today: Technical Contexts, Programs and Best Practices (PDF) provides extensive information on the key technical design disciplines, education programs, international best practices, and modes of delivery that are aimed at preparing a trans-disciplinary design workforce for the future. It also presents a comprehensive overview of the

Extensively reorganized and rewritten, the new Evolution 4th edition (PDF) — featuring a new coauthor: Mark Kirkpatrick (The University of Texas at Austin) — offers additional expertise in evolutionary genomics and genetics, the fastest-developing area of evolutionary biology. Directed toward an undergraduate audience, the PDF etextbook emphasizes the interplay between

Jeter’s Advanced Accounting 7th edition (PDF) provides an in-depth, complete introduction to advanced accounting theory and practice, demonstrating how key principles are used in real-world business scenarios using real-world company examples and pertinent news articles. Learning Objectives that are clearly defined and logically ordered assist student comprehension, while highlighted Related