Category: Textbooks

Helping university students prosper in their college experience With a clear presentation of the practical information you need to excel in your first year of college and beyond, Your College Success, 14th Edition, (PDF/AZW3) offers an in-depth treatment of those topics important for all college students, including time, motivation, mental

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Rottinghaus‘s Inside Texas Politics (PDF) offers college students with an exciting insider’s perspective on the world of Texas government. Its emphasis on how power struggles have shaped Texas institutions and political processes provides students a fresh perspective that differentiates itself from all other texts on the market. Rottinghaus’ anecdotes make

Using Geodata and Geolocation in the Social Sciences: Mapping our Connected World (PDF) provides an accessible and engaging introduction to the Geoweb with easy, step-by-step, and clear guides for: Visualizing Geodata using programmes including QGIS, GRASS, and R Capturing Geodata from sources including GPS, sensor networks, and Twitter Featuring practical exercises

Ethics for Counselors: Integrating Counseling and Psychology Standards (PDF) is the first textbook to incorporate both ACA and APA standards of ethics for programs in both counseling and psychology. It offers a clear, complete assessment of the ACA and APA’s ethical principles and principles, distilling the essence of each to