Category: Textbooks

Strategy is an introductory aspect of management education, whilst strategic thinking is an essential business skill. Absolute Essentials of Strategic Management (PDF) presents the absolute essentials of the field, emphasizing how the strategy works as a managed process. The author, an experienced management educator, presents a clear and concise structure

General Chemistry: Atoms First, 2nd Edition (PDF) starts from the building blocks of chemistry, the atom, allowing the authors to tell a cohesive story that progresses logically through molecules and compounds to help college students intuitively follow complex concepts more logically. This unified thread of ideas helps chemistry students build

An Advocate Persuades (PDF) introduces its reader to the role of the advocate and the tools of persuasion. This ebook, like its predecessor A Lawyer Writes, puts the reader in the role of a first-year attorney. Now, that first-year attorney must outline a motion or appellate brief and then present

For recertification and certification preparation, look no further than the all-new Sleisenger and Fordtran’s Gastrointestinal and Liver Disease Review and Assessment 10th edition (PDF). This all-new test preparation ebook, by Drs. Emad Qayed, Nikrad Shahnavaz and Shanthi Srinivasan contain1,200 new single-best-answer multiple-choice questions that test your clinical reasoning, interpretation, medical

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the