Category: Textbooks

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Discover an accessible outline to business statistics as Essentials Of Modern Business Statistics 7th Edition (PDF) balances a theoretical understanding of statistics with real-world applications of statistical methodology. The ebook incorporates Microsoft Excel 2016, providing gradual instructions and screen captures to assist readers to master the latest Excel tools. Tremendously

Marketing Management 15th Global Edition (PDF) by Kotler & Keller For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing every

This ebook, Excel 2016 for Business Statistics: A Guide to Solving Practical Problems (PDF) shows the capabilities of Microsoft Excel in teaching business statistics effectively. Similar to the previously published Excel 2010 for Business Statistics, this etextbook is a step-by-step exercise-driven guide for business students and practitioners who need to

The Science of Grapevines, 3rd Edition, (PDF) shows the latest insights into cultivar relationships, hormone action, vascular transport, and stress responses of grapevines. Based on the author’s many years of teaching, research, and practical experience with grapevines and grape production, the ebook is completely revised and updated, presenting a comprehensive