Category: Textbooks

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Advanced Assessment: Interpreting Findings and Formulating Differential Diagnoses 4th edition (PDF) is your essential guide in the assessment and diagnostic process. Coverage of over 170 symptoms and conditions across the life span — including older adults, children, and pregnant patients. Complaint-focused approach organized by body system, including discussions of complex

Using Parkin/Powell/Matthews’ Economics, 10th European Edition, (PDF), you can start to think like an economist! Economics touches almost every aspect of life, from taxes to house prices, climate change to terrorism, wages, to how much time to spend studying! Thinking like an economist will enable you to evaluate economic policies,

Imagining Sociology: An Introduction with Readings 2nd Edition (PDF) is an innovative and fresh introduction to the field of sociology that uniquely features carefully curated readings incorporated into every chapter. This fully revised 2nd edition is packed with current examples, lively discussions, and thought-provoking activities that will kindle students’ sociological

The Practicum Companion for Social Work: Integrating Class and Field Work, 4th edition, (PDF), is the ideal companion for your first field/practicum experience. Filled with in-depth case scenarios, practical applications, and thought-provoking examples, it guides you through your placement while reinforcing the linkages between practice behaviors, classroom learning, and competencies.