Category: Textbooks

Elementary Technical Mathematics 11th Edition (PDF) is written to help college students with minimal mathematics background successfully prepare for trade, allied health, technical, or Tech Prep programs. The expert authors focus on fundamental concepts in basic arithmetic including the metric system and measurement, geometry, trigonometry, algebra, and statistics, which are

Many investors believe that success in investing is either clairvoyance or luck. In Rational Investing: The Subtleties of Asset Management (PDF), asset manager Jacques Lussier and finance professor Hugues Langlois present the current state of asset management and explain the conundrum of luck versus skill. The heart of Rational Investing is

A visually engaging and practical introduction to argument supported by provocative readings on contemporary issues – Nothing you learn in college will prove to be more important than the ability to create an effective argument. That’s the philosophy embodied in Good Reasons: Researching and Writing Effective Arguments, 7th Edition (PDF), an

Michael Peters, Dean Shepherd, and Robert Hisrich’s Entrepreneurship 10th edition (PDF) has been designed to clearly instruct college students on the process of planning, formulating, and implementing a new venture. Management students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive

Market Assessment with OR Applications, (PDF) presents an understanding of the concept of marketing and its part in business and public organization including the requirement for scientific marketing analysis. It includes a number of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales