Category: Textbooks

Offers an understanding of statistics in the social sciences. This best-selling introduction to statistical analysis in the social sciences gives the right balance of conceptual understanding and step-by-step computational techniques. Elementary Statistics in Social Research, 12th edition, (PDF) is written to be understandable to all readers, especially those without a

Internet Marketing Essentials (PDF/ePub) is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook includes 13 chapters of content that teach you the principles of search engine marketing, PPC, mobile marketing, social media marketing, landing page optimization, search engine optimization, and much

Explores traditional and alternative models in human behavior. Human Behavior and the Social Environment, 6th edition, (PDF) challenges college students to explore both non-traditional and traditional paradigms in examining human behavior and the social environment. Through this examination, students will better understand families, groups, individuals, organizations, communities, and globalization. College

Practical, easy to read the textbook with a managerial approach to operations management Operations Management: Processes and Supply Chains 11th edition (PDF) provides all college students with a comprehensive framework for addressing operational process and supply chain issues and uses a very systemized approach while focusing on issues of current

Emphasize the practical skills and important developments in business The recent events in global and domestic economies are presenting unparalleled challenges, excitement, and disappointments for businesses — and want for change in the introduction to business courses and textbooks. Ebert & Griffin’s Business Essentials, 12th Edition, (PDF) captures the widespread significance