Category: Textbooks

Why study Economics for Business? Good economic decision-making is central to the success of the business.  Economic decisions lie at the core of the business. Economics is all about the selections between alternatives and how to weigh up their costs and benefits. Sloman’s Economics For Business, 8th Edition, (PDF) will

Sandra Hockenbury and new coauthor Susan Nolan’s outstanding textbook, Discovering Psychology 7th Edition (PDF) is grounded in the belief that all types of students can develop a real grasp of psychology and lasting scientific literacy. The expert authors act on that conviction by using relevant personal stories to communicate the

In the initial half of the twentieth century, Ozzie Simmons, Jack Trice, and Johnny Bright played college football for three Iowa institutions: the University of Iowa, Iowa State University, and Drake University, respectively. At a time when the irresistible majority of their opponents and teammates were white, the three men,

Since 1954, Jawetz, Melnick & Adelberg’s Medical Microbiology, 28th edition, (PDF) has been hailed by instructors, students, and clinicians as the single-best resource for understanding the roles microorganisms play in human illness and health. Fully up to date and concise, this trusted classic links fundamental principles with the diagnosis and

Packed with contemporary examples, cutting-edge research, and accessible writing, Interplay: The Process of Interpersonal Communication 14e helps college students apply insights from scholarship to everyday life. While highlighting the breadth of interpersonal communication theory and research, Interplay also gives college students the practical skills they need to improve their own