Category: Textbooks

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Sugarcane Biorefinery, Technology and Perspectives, (PDF) offers the reader with a current view of the global scenario of sugarcane biorefinery, beginning a new expectation on this important crop from a sustainability, chemical and energy point-of-view. The ebook explores the existing biorefinery platforms that can be used to change sugarcane to

Environmental Technology and Sustainability: Physical, Chemical and Biological Technologies for Clean Environmental Management, (PDF) offers a dependable source of information on the fundamental scientific evidence engaged in environmental protection and sustainable development. The ebook provides the basic natural sciences that support the understanding, development, and application of environmental technologies that

With over 40 contributions from expert authors, Emerging Areas in Bioengineering (PDF) provides a broad overview of all important research topics in the topic of bioengineering, including biotransformations, metabolic engineering, and biomedical applications. Besides several chapters dealing with biotransformations and biocatalysis, a complete section is dedicated to biofuels and the

Presents a unified approach to parametric estimation, hypothesis testing, confidence intervals, and statistical modeling, which are uniquely based on the likelihood function. This ebook, Mathematical Statistics: An Introduction to Likelihood Based Inference (PDF), addresses mathematical statistics for first year graduate and upper-undergraduates students, tying chapters on estimation, hypothesis testing, confidence intervals,