Category: Textbooks

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

The Doctor of Nursing Practice Project: A Framework for Success, 3rd Edition (PDF) provides the foundation for the scholarly process enabling DNP students to work through their project in a more efficient and effective manner. The 3rd Edition is intended for practical application and remains focused on the scholarly project.

Meets students where they are. Makes economics matter. Written by Dirk Mateer, Lee Coppock, and Brian O’Roark―3 of the leading economics instructors in the Unites States―Essentials of Economics (PDF) brings practices and insights refined over a combined 50 years in the classroom to a survey textbook that is very student-centered,

Authors Needles/Powers/Crosson delivers interactive pedagogy by real-world examples illustrating accounting principles to encourage critical thinking. The Principles of Financial Accounting 11th edition (PDF) revision is based on an understanding of the culture, nature, and motivations of today’s college students and on extensive feedback from instructors. These substantial changes meet the

The significance of macroeconomics shown through real-world business examples The authors of Macroeconomics, 7th Edition, (PDF) help strengthen interest in the discipline’s concepts and make the main principles of this topic relevant to students’ lives by showing how real businesses use macroeconomics to make decisions daily. With the always-changing US