Category: Textbooks

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Contemporary Selling, 5th Edition,(PDF) is the only ebook on the market that integrates full coverage of 21st-century personal selling processes with a fundamental look at sales management practices in a way that students want to learn and teachers want to teach. The overarching theme of the ebook is enabling salespeople

While Thinking and Writing About Law, (MOBI) is primarily geared toward law students, it should be available to anyone who wants to improve their abilities in legal analysis and communication. Written in a no-nonsense style, approachable, the ebook is divided into two parts. The first section guides readers toward an

Accurate, data-driven authorship with expanded interactivity leads to greater engagement by university students. Unrivaled problem sets, notable scientific currency and accuracy, and remarkable clarity have made Chemistry: The Central Science in SI units 14th Global Edition (PDF) the leading general chemistry textbook for more than a decade. Innovative, trusted, and

Develop the conceptual and qualitative foundation you need to think like a chemist with Chemical Principles, 8th edition. Designed for chemistry students with solid mathematical preparation, this best-seller emphasizes everyday applications of chemistry, models, and a thoughtful, step-by-step problem-solving approach. This fully updated Chemical Principles 8th edition (PDF) by Steven