Category: Textbooks

Real people making real choices Marketing: Real People, Real Choices, 9th Global Edition (PDF) is the only textbook to introduce marketing from the view of real people, who make real marketing decisions, at leading companies daily. Relevant, timely, and dynamic, this reader-friendly text shows readers how marketing concepts are applied,

Designed to answer to the changing nature of criminal law, Criminal Law: Doctrine, Application, and Practice provides a fresh approach that features a blend of criminal law theory, classic and modern cases, clear presentation of the doctrine, and a probe of the practice and policy considerations of the doctrine. Materials

For over three decades, Understanding Human Communication, 13th Edition, (PDF) has been the successful text for the Human Communication course. Solidly grounded in scholarship, it offers students with the insights and skills to do well in today’s changing world. This new thirteenth edition features updated coverage of culture, social media,

What is cultural anthropology, and how can it explain or even help resolve contemporary human problems? Luis A. Vivanco and Robert L. Welsch’s Cultural Anthropology: Asking Questions About Humanity, 2nd Edition, (PDF) uses a questions based approach for teaching college students how to think anthropologically, helping them view cultural issues

This ebook Analytical Solutions for Analytical Solutions for Transport Processes: Fluid Mechanics, Heat, and Mass Transfer (PDF) provides analytical solutions to a number of classical problems in transport processes, i.e. in fluid mechanics, heat, and mass transfer. Expanding computing power and more efficient numerical methods have increased the importance of