Category: Textbooks

Horngren’s Financial and Managerial Accounting, The Financial Chapters 6th edition (global) by Tracie L. Miller-Nobles, Brenda L. Mattison, and Ella Mae Matsumura present the core content and principles of accounting in a fresh format designed to help today’s students succeed. As teachers first, the author team knows the importance of

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Cross-disciplinary and engaging, Practical Research: Planning and Design, 11th edition, (PDF) is an understand-it-yourself, do-it-yourself manual for planning and conducting research. Suitable for a wide variety of courses in basic research methodology, the textbook guides the students, step-by-step, from the selection of a problem, through the process of conducting authentic

This popular textbook arms you with a toolkit of institutional design concepts—command, agenda control, voting rules, veto, and delegation—that help you identify how the American political system was designed and why it works the way it does. The authors construct your critical thinking through a simple yet powerful idea: politics

The Sciences: An Integrated Approach 8th Edition (PDF) by James Trefil and Robert Hazen uses an approach that recognizes that science forms a seamless web of knowledge about the universe. This textbook fully integrates chemistry, physics, earth sciences, astronomy, and biology and emphasizes general principles and their application to real-world situations.