Category: Textbooks

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

A practical guide for college students and engineers that covers a broad range of optical design and optical metrology topics Optical Engineering Science (PDF) offers a comprehensive and authoritative review of the science of optical engineering. The ebook links the gap between the basic theoretical principles of classical optics and

Discover how statistical methods and tools are important for today’s managers as you learn how to apply these tools to real business problems. Keller’s Statistics For Management And Economics, 11th Edition, (PDF), highlights applications over calculation using a proven three-step “ICI” approach to problem-solving. You learn how to recognize the

Numerical Methods in Engineering with Python 3, 3rd Edition, (PDF), is an overview of numerical methods for students in engineering. It covers the solution of equations, solutions of differential equations, interpolation and data fitting, eigenvalue problems, and optimisation. The algorithms are implemented in Python 3, a high-level programming language that

Introduction to Compressible Fluid Flow, 2nd Edition (PDF) offers extensive coverage of the physical phenomena experienced incompressible flow. Updated and revised, the second edition provides a thorough explanation of the assumptions used in the analysis of compressible flows. It develops in students an understanding of what causes compressible flows to