Category: Textbooks

Readers develop an understanding of the core principles of IS and how it is practiced today with Principles Of Information Systems 13th edition (PDF). This latest 13th edition combines the most up to date research with the most current coverage available as content highlights IS-related careers. Students explore the risks

Introduce your students to strategic management with the market-leading textbook, Strategic Management: Concepts and Cases: Competitiveness and Globalization 12th edition (PDF) that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson’s latest 12th edition provides a

Distinguished by its emphasis on the development of the helper, its experiential focus, and the unique use of personal vignettes, Neukrug’s comprehensive and easy-to-understand text, Theory, Practice, and Trends in Human Services, 6th Edition (PDF) provides an overview of the field of human services. It starts with discussions of history

Your all-in-one accounting resource If you’re a numbers person, it’s your lucky day! Accounting jobs are on the rise — in fact, the Bureau of Labor Statistics projects a faster-than-average growth rate of 11% in the industry through 2024. So, if you’re seeking long-term job security while also pursuing your

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research