Category: Textbooks

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Economic changes in a globalized world need businesses to create new management practices to stay competitive and successful. While a network paradigm is crucial management development, the effective application of this paradigm in organizational practice is made difficult by differing interpretations and approaches. Thus, it is important to thoroughly understand

Horngren’s Cost Accounting: A Managerial Emphasis, 7th Canadian Edition, (PDF), leads the market because of its strong focus on decision making, extensive real-world examples provided in a flexible, modular format, and is supported by a large range and quantity of assignment material. This textbook emphasizes on how cost accounting helps

James Stewart’s Single Variable Calculus, Early Transcendentals, 9th Edition, (PDF) series is the best-seller in the world because of its problem-solving focus, mathematical accuracy and precision, and exceptional examples and problem sets. Selected and mentored by Stewart, Saleem Watson and Daniel Clegg continue his legacy of giving students the strongest

Real data bring statistics to life From clinical trials and opinion polls to self-driving cars, statistics affect and shape the world around us. Best-selling author Marty Triola is dedicated to keeping  Essentials of Statistics, 6th Edition, (PDF) current — with an unparalleled amount of current real data — so that students of all