Category: Textbooks

Known for its clear explanations of drug prototypes and how they work, Lehne’s Pharmacology for Nursing Care, 9th Edition (PDF) provides a solid understanding of key drugs and their implications for nursing care. A perennial student favorite, this book simplifies complex concepts, using large and small print to distinguish need-to-know

Introduction to Robust Estimating and Hypothesis Testing, 4th Edition, (PDF) is a ‘how-to’ on the use of robust methods using available software. Modern robust methods offer improved techniques for dealing with outliers, skewed distribution curvature, and heteroscedasticity that can give substantial gains in power in addition to a deeper, more

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Varieties of Capitalism in Southeast Asia, (PDF) explains the political origins and evolution of capitalist institutions in developing countries by observing distinct patterns in the electronics industry in three Southeast Asian countries: Malaysia, Thailand, and Singapore. An investigation of the political determinants of these patterns has a number of theoretical