Category: Textbooks

Marketing Management 15th Global Edition (PDF) by Kotler & Keller For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing every

For more than thirty years, the Surface Production Operations Series has taken the guesswork out of the design, installation, selection, operation, testing, and troubleshooting of surface production equipment. The fourth volume in this series, Pumps and Compressors is aimed at both entry-level personnel and practicing professionals looking for the latest

Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and

Optical Modulation: Advanced Techniques and Applications in Transmission Systems and Networks, (PDF),  aims to present basic aspects of optical communication techniques and advanced modulation techniques and extensive applications of optical communications systems and networks employing single-mode optical fibers as the transmission system. New digital techniques like chromatic dispersion, polarization mode

Pat McKeague’s passion for teaching mathematics is obvious on every page, and this 9th Edition continues to offer students an in-depth grounding in the concepts central to their success in mathematics. Attention to detail, a remarkably clear writing style, and continuous review and reinforcement are McKeague trademarks that constitute the