Category: Textbooks

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

Max Scheler’s Cognition and Work, (PDF) first appeared in German in 1926, only two years before his death. The first part of the ebook provides one of the earliest critical analyses of American pragmatism, an evaluation that would come to have a crucial impact on the reception of pragmatism in

Marshak’s Essentials of Geology 4th edition (PDF) offers up-to-date research, superior visuals, and helps college students to see the world like a geologist. The latest 4th Edition is updated and revised and it offers an engaging, streamlined approach to geologic processes, presented through photographs, visuals, and text, as well as

Mankiw’s Macroeconomics has been the number one ebook for the intermediate macro course since the publication of the first edition. It upholds that bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, describing complicated concepts with exceptional clarity. Mankiw’s Macroeconomics, 10th Edition,

Psychology of Health and Health Care, 5th Edition (PDF) emphasizes understanding how psychological (e.g., emotions, cognitions, beliefs, personality), biological (e.g., heredity, physiological systems), and social (e.g., family, community) factors interact to affect health and disease. The key objectives of the course are to develop a comprehensive understanding of the biopsychosocial