Category: Textbooks

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

Applied Behavior Analysis, 3rd Edition, (PDF) offers a comprehensive, in-depth discussion of the field, providing a complete description of the procedures and principles for changing and analyzing socially important behavior. The 3rd Edition includes coverage of advances in all three interrelated domains of the sciences of behavior–basic research, theoretical, and

Discover Sociology 4th edition (PDF/AZW3/ePub) presents sociology as a discipline of curious minds. The authors inspire curiosity about the social world and empower students by providing the theoretical, conceptual, and empirical tools they need to understand, analyze, and even change the world in which they live. Organized around 4 main

Presented for the first time with Macmillan’s new online learning tool, Achieve, Revell’s Introductory Chemistry, 2nd Edition, (PDF) is the result of an exclusive author vision to develop a robust combination of digital and textbook resources that motivate and build student confidence while giving a foundation for their success. Kevin

A contemporary take on adult disorders, incorporating context, research, and more Psychopathology: History, Diagnosis and Empirical Foundations 3rd Edition, (PDF) offers unique, state-of-the-art coverage of adult psychopathology as categorical, evidence-based, and continuously developing. Comprehensive coverage includes a detailed examination of DSM disorders, including description, epidemiology, consequences, prevalence, neurobiological and translational