Category: Textbooks

Media & Culture: An Introduction to Mass Communication 11e (PDF) is the #1 introduction to mass communication textbook, is at the forefront of this dynamic course’s ever-changing world, addressing the most current issues of our time, such as the proliferation of fake news, the #metoo movement, the use and abuse

Concepts of Genetics, 11th Edition (global) emphasizes the fundamental ideas of genes and genetics, while exploring modern techniques and applications of genetic analysis. The best-selling etextbook has a strong problem-solving approach, and this 11th global edition has been extensively updated with relevant, cutting-edge coverage of emerging topics in genetics. Plus

Perform an accurate, efficient, and effective physical examination with confidence. Bates’ Guide to Physical Examination and History Taking 12th edition (PDF) provides step-by-step, authoritative guidance on performing the patient interview and physical examination, applying shared decision-making, clinical reasoning, and other core assessment skills—all based on a firm understanding of clinical

Launching a small business start-up is challenging. Students have great ideas and big visions, but they may not be sure what their next plans are. As Scott Belsky, co-founder of Behance puts it, “It’s not about ideas. It’s about making ideas happen.” How do your students put their ideas and

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet