Kotler & Keller’s Framework for Marketing Management 6th global edition is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management, a comprehensive look at marketing strategy. The textbook’s efficient coverage of current marketing management practices makes for a somewhat short yet thorough textbook that provides the
This latest new edition of Swanson’s Criminal Investigation 12e (PDF) is widely recognized as the most accurate and comprehensive textbook in the field. This step-by-step, practical introduction to criminal investigation gives college students a logical framework for understanding the investigative process. Major sections cover current issues such as environmental crime,
Practice-oriented and comprehensive, the fully updated Diagnostic Gynecologic and Obstetric Pathology 3rd Edition (PDF) textbook covers the full range of obstetric and gynecologic pathology, including information on treatment and patient management. Written largely by the pathology and clinical faculty at Harvard’s Brigham and Women’s Hospital, it covers the most up-to-date
Note: There is a newer edition of this etextbook available: “Macroeconomics – 7th edition – Blanchard” at discount In the eTextBook “Macroeconomics (6th Edition)”, Dr. Olivier Blanchard presents a unified and global view of macroeconomics, enabling college students to see the connections between the long-run, medium-run and the short-run From
The field of molecular imaging of living subjects has evolved considerably and has seen spectacular advances in engineering, chemistry and biomedical applications. This downloadable textbook, Molecular Imaging: Principles and Practice (PDF) by Ralph Weissleder and others, was designed to fill the need for an authoritative source for this multi-disciplinary field. We have been