Category: Textbooks

Beginning with the big picture of financial statements first, Paul Kimmel demonstrates to college students why financial accounting is vital to their everyday lives, business majors, and future careers. Kimmel/Weygandt/Kieso‘s Accounting, 6th Edition, (PDF) is designed for a two-semester financial and managerial accounting sequence that devotes equal time to managerial

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

Baltzan; M: Information Systems 4th edition (PDF) is a visual, magazine format designed to engage your business or computer students from the start! Saturated with fascinating, sometimes hard-to-believe real examples will keep them reading throughout the course. Baltzan’s approach discusses various business initiatives 1st and how technology supports those initiatives

Methods in Behavioral Research 12th edition (PDF) also known as Methods in Behavioral Research (B&B Psychology) 12th edition, continues to guide college students toward success by helping them study smarter and more efficiently. Paul Cozby and Scott Bates provide helpful pedagogy, rich examples, and a clear voice in their approach

Revolutionary in both its content and its presentation, Art Since 1900, 3rd Edition, (PDF) has been welcomed as a landmark study in the history of art. Regarded by some of the most influential art historians of our time, this extraordinary ebook has now been revised, expanded, and brought right up