Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

An engaging, research-based introduction to modern social psychology. A breakthrough textbook that maintains its relevance and exceptional approach edition after edition, The Social Animal 12th edition (PDF) provides you a brief, gripping introduction to modern social psychology. Through lively presentations of important research, vivid narrative, and intriguing examples, Elliot Aronson

Written for the New Zealand and Australian markets, the Business Analytics and Statistics, 1st edition (PDF) presents statistics in a cutting-edge interactive digital format that is designed to teach you to make informed business decisions based on statistical data analysis. Available as a full colour PDF eBook code, this title

A handy clinical companion, Manual of Psychiatric Nursing Care Planning, 5th Edition, (PDF) provides you the latest diagnostic information available, including the DSM-5, for correct assessment and diagnosis of patients. It presents easy and quick access to plans of care for a range of settings including home care, inpatient unit,

Criminalistics: An Introduction to Forensic Science, 11th global edition, (in PDF) strives to make the technology of the modern crime laboratory clear and comprehensible to the non-scientist. The nature of physical evidence is defined, and the limitations that tech and current knowledge impose on its individualization and characterization are examined.