Category: Textbooks

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Impact: A Guide to Business Communication, 9th Canadian edition (PDF) will help students build their confidence and competence to speak in public, create and give oral presentations, run a meeting or handle a job interview. It offers excellent advice on writing, including memos, letters, reports and specific strategies for attacking

Essentials of Strategic Management: The Quest for Competitive Advantage 4th edition (PDF) presents a conceptually strong treatment of strategic management principles and analytic approaches that features timely examples, straight-to-the-point discussions, and an amazing writing style that captures the interest of college students. The Essentials of Strategic Management 4th edition is

The essential resource on cardiac hemodynamics—now in a new edition Hemodynamic Rounds, 4th Edition PDF is intended to help cardiovascular fellowship trainees, cardiologists, residents and other members of the medical community enhance their understanding of cardiac physiology and its associated hemodynamic presentations in disease and health. This includes the basic

Computer Networking 7E Global (PDF) motivates college students with a top-down, layered approach to computer networking. It is unique among computer networking etextbooks. Computer Networking: A Top-Down Approach Seventh Global Edition builds on the renowned authors’ long, tried and tested tradition of teaching this complex networking subject through a layered