Category: Textbooks

Kotler & Keller’s Framework for Marketing Management 6th global edition is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management, a comprehensive look at marketing strategy. The textbook’s efficient coverage of current marketing management practices makes for a somewhat short yet thorough textbook that provides the

This comprehensively revised second edition offers a quick reference guide to pediatric surgical and urological problems faced in the primary care clinic. Chapters include recent updates in the field and give a synopsis of a particular condition, its management in primary care, the timing of referral, and indications for an

Discover biology, develop skills, and build connections Known for its discovery-based, student-centered approach, Scott Freeman’s Biological Science, 7th Edition, (PDF) focuses higher-order thinking, enhances skill development, and encourages active learning. Biological Science 7e equips college students with policies that go beyond memorization and guides them in making connections between key

CPT® 2020 Professional Edition, (PDF)  is the perfect AMA-authored resource to help health care professionals accurately report and bill medical procedures and services. Providers want correct reimbursement. Payers want effective claims processing. Since the CPT® code set is a dynamic, ever-changing standard, an out-of-date codebook does not suffice. Proper reporting

Providing a variety of innovative methods and tools, The Oxford Handbook of Multimethod and Mixed Methods Research Inquiry (PDF) provides the most comprehensive and the latest presentation on multi- and mixed-methods research available. Written in concise and clear language by leading scholars in the field, it improves and disrupts customary