Category: Textbooks

Change your mathematics course into an engaging and mind-opening experience for even your most math-phobic students. The Heart of Mathematics: An Invitation to Effective Thinking, 4th edition, (PDF) succeeds at reaching non-science-oriented, non-math majors, motivating them to discover the mathematics inherent in the world around them. Integrated with the authors’

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Applied Numerical Methods with MATLAB for Engineers and Scientists 4th edition (PDF) is written for college students who want to learn and apply numerical methods in order to solve problems in science and engineering. As such, the methods are motivated by good problems rather than by mathematics. That said, sufficient

Continuous professional development of chemistry teachers is important for any effective chemistry teaching due to the developing nature of the subject matter and its instructional techniques. Professional Development of Chemistry Teachers, (PDF) intends to keep chemistry teaching up-to-date and to make it more meaningful, more academically effective, and better aligned

Enacting Values-Based Change, (PDF) stresses the use and practice of values in Organization Development (OD). It addresses how those values have changed over time, how they are conveyed in OD’s approach to consulting, the procedure of making value-based decisions, and how to deal with value dilemmas and value conflicts. OD